1. Begin with the end in mind.
2. What type of list are you building?
1. Membership newsletter
1. Give them news about the site along with opportunities of interest.
   
2. Ezine subscribers
   
1. Educate and direct to interesting resources.
3. Keep your discussions relevant to why they signed up....
   
4. Develop your funnel.
1. Free entry point to get people on your list
2. Higher priced opportunities at each level.
   
5. Segment your list.
1. Create your entry point.
2. How to move them up the funnel.
3. Make sure you use automation to make it happen.

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Email Promos Exposed by Michael Rasmussen